The Management of Istanbul Grand Airport (IGA), the airport owner of the 25-year private concession to build-finance-operate-transfer Istanbul New Airport (INA), asked InterVISTAS to help the company with all strategic commercial matters, both aeronautical as non-aeronautical. InterVISTAS approached Market Square Consult for this project.
We have helped IGA to develop its strategic commercial objectives and translate them into a business plan and corresponding business models. Following that, we have advised on the right commercial strategy for IGA to meet its high business targets. This for instance resulted in the planning of the largest airside airport shopping and restaurant market space, with 40.000 m2 of shops and 20.000 m2 of restaurants, a world record. The airside retail concession agreement with Unifree for the entire airport concession period of 25 years, is another world record. The design development and harmonisation of other terminal commercial concessions is a grand task in which we play a major role.
We were also involved in the business planning of advertising, ground handling, aircraft fuelling, inflight catering, as well as the commercial organisational structure of IGA.
The project ran from June 2014 until December 2016.
Istanbul New Airport
Taiwan Taoyuan International Airport, Taiwan
Market Square was asked by InterVISTAS and its sister company NACO to develop a commercial plan for all the non-aeronautical elements of the new Terminal 3 as well as the new Multifunctional Building at Taiwan Taoyuan International Airport (TTIA) in Taipei, Taiwan.
Market Square has conducted intensive workshops with the client to investigate the existing market and the commercial plans of TTIA, and suggest commercial targets. The next step was the development of a comprehensive commercial plan for T3 and the Multifunctional Building (MFB) in close connection with client partners TTIA, NACO, PB and TYLin.
The client approved the plan, selected an architect and the plan is currently in the detailed design phase.
Moscow Domodedovo Airport
Moscow Domodedovo Airport (DME) is the largest Russian airport. It is 100% privately owned and is the busiest domestic gateway to Moscow. It has grown its international traffic impressively in recent years.
Market Square and its project partners InterVISTAS and ACTM were commissioned to perform a comprehensive commercial redevelopment study for the airside and landside concessions within the airport’s current terminal. Johan Schölvinck led the team and the project was completed in 2015.
DME was also looking for advice on commercial organisational structure, advertising, business models, contract tender development, performance management systems and passenger research.
We have been able to help them succesfully on all topics.
Aeroportos Brasil Viracopos, Brazil
The private consortium Aeroportos Brasil Viracopos (ABVCP) acquired ownership of Viracopos International Airport (VCP) in Campinas, Brazil during the first auction of Brazilian airports in 2012. NACO (Netherlands Airport Consultants) was part of the consortium and has developed VCP’s masterplan and oversaw its implementation. ABVCP hired Market Square who partnered with ACTM and InterVISTAS to develop a comprehensive concession plan for VCP’s new terminal.
In an intense period of only 2 months in conjunction with the client onsite, we produced a concession plan for all airside and landside concession (shops, food & beverage and services). With the FIFA World Cup in Brazil approaching fast, the Client required us to fire on all cylinders.
The concession plan is very exciting and will guarantee ABVCP the highest possible income stream from terminal concessions. Furthermore, the design is flexible to accommodate sharp international traffic growth. The Brazilian habit of having a meal with friends and family at the airport is well addressed.
ABVCP was very happy with the concession plan and has implemented it.
Princess Juliana International Airport, Sint Maarten
Market Square with its partner InterVISTAS was asked to develop a detailed plan for new retail and food & beverage concessions for Princess Juliana International Airport (PJIA, airport code: SXM) on the Caribbean island of Sint Maarten, develop an RFP process and help implement it.
We analysed the facts and current situation, researched other airports, compiled benchmarks and developed ideas and revenue forecasts for PJIA to consider and implement.
As a next step, we led the project to tender and renew all the expiring retail and food & beverage concessionaire agreements in one motion, after a comprehensive strategy and concession plan.
The concession partners were selected and the transformative new commercial arena was built and opened in the summer of 2015.
PJIA has grown its commercial revenue exponentially through this project.
Jersey Airport, Channel Islands
Jersey Airport (Channel Islands) required a complete overhaul of its airside retail facilities to improve its non-aviation revenues and involve more local retailers.
The Airport and the Island Government wanted an experienced airport retail consultant with an outside non-UK view to conduct this process.
The retail redevelopment process asked for guidance, courage and investment from all stakeholders to remain focused as the economic crisis in 2008-2009 unfolded and retail companies were sold or merged.
Market Square partnered with InterVISTAS to conduct this retail redevelopment process from A to Z during a period of 3 years (2007-2009), from first idea to the opening of the new retail arena.
In September 2009 the new airside departures lounge was officially opened. The results were as expected: a 35% increase in revenues per passenger. The investments of airport and retailers were paying off and the Jersey Airport passenger experience has dramatically improved over the years. Market Square received praise from the Island Government and all the other stakeholders.